About Us

We left the agency world because we were tired of selling brands things that didn't work.

EditorsPOV started with one question: why do brands spend lakhs on ad budgets but treat creative like an afterthought? We'd seen it from the inside — agencies shipping "content calendars" nobody opened, decks that took longer to make than the ads themselves, and creative that looked great on a portfolio but died in the ad account.

So we built the opposite. A content studio that only makes one thing — ad creatives that perform. No retainers full of fluff. No 47-slide strategy decks. Just a small, sharp team that gets inside your brand, builds with you, tests with you, and doesn't stop until the numbers move.

8+ yrs agencies

Meet the founderEditorsPOV

Founder & creative lead

Manan

“Most creative is built to impress clients, not convert customers.”

The person who'll probably open your ad account on the first call and tell you exactly what's wrong before you've finished your coffee.

Eight years inside agencies taught him one thing: performance beats polish in the ad account. EditorsPOV exists because he decided to build a studio that only cares about the numbers that move.

Tap a trait — honest ratings only

Ad Account Obsession

Non-negotiable. This is what you hire us for.

Ad account firstHook engineeringNo strategy decksPerformance onlyD2C obsessedCreative that convertsAd account firstHook engineeringNo strategy decksPerformance onlyD2C obsessedCreative that converts

By the numbers

The proof behind the pitch.

Same metrics we lead with on the homepage — because the work either moves numbers or it doesn't ship.

01
0+
D2C brands
02
0+
Ads shipped
03
0.0x
Avg ROAS
04
₹0Cr+
Revenue tracked

Meet the team

Small team. Sharp knives.

No account managers buffering you from the people doing the work. You get a content strategist, editor, and videographer who live inside ad accounts — not decks.

Mayank
Videographer
01
6 years behind the lens — and not a single frame wasted. Mayank doesn't just shoot what looks good, he shoots what performs. Every angle, every lighting setup, every shot is designed for one thing: making people stop scrolling. He's filmed for 200+ brands and knows exactly how a 3-second hook should look before it even hits the edit timeline. Give him a product and a script — he'll give you footage that sells.
- Making products look irresistible on camera
- Lighting obsession
- Shooting "just one more take"
- Saying "the natural light is fine"
Shubham
Editor
02
5+ years of editing — but not the kind that wins awards. The kind that lowers CPA. Shubham doesn't just cut videos, he engineers them for retention. Every frame has a job. If the first 3 seconds don't earn the next 3, the edit gets rebuilt. 800+ ad creatives shipped and counting. He knows what a 4-second watch time looks like in the timeline before the ad even goes live — and he won't ship anything that doesn't hit it.
- First-3-second obsession
- Pacing that holds attention
- Speed under pressure
- Tolerance for "can you make it pop?"
Nikhil
Content Strategist
03
6 years of figuring out what makes people click, watch, and buy — not what makes clients say "looks nice." Nikhil is the person who decides what gets made before anyone opens Premiere Pro. He studies your competitors' ads, maps hooks by category, builds creative angles across your funnel, and writes the briefs that the entire production runs on. If an ad worked, he knows why. If it flopped, he already knew it would — and probably flagged it.
- Competitor ad stalking
- Knowing what will convert before it's made
- Category research depth
- Patience for "let's just try something random"

Values

What we believe.

◎

Creative is the biggest lever in your ad account.

Not audiences. Not bidding strategy. Not the new Meta feature that launched last week. The thing your customer actually sees — that's what moves the needle. Everything else is distribution.

↗

Good enough isn't good enough.

A 2x ROAS ad is not a win — it's a starting point. We test, kill, and rebuild until the numbers are uncomfortable to share because people won't believe them.

✧

No packages. No templates. No autopilot.

Every brand is different. We build custom — because a skincare brand and a tech brand and a baby care brand have nothing in common except that they all need ads that convert.

◌

We'd rather say no than do it badly.

If we're not the right fit, we'll tell you. We've turned away brands because we knew we couldn't deliver what they needed. That's how we keep our win rate high — by only taking work we can win at.

Now you know who we are. Let's see if we're the right fit.

Book a free 20-minute creative audit. We'll open your ad account together and show you exactly what we'd change — no commitment, no pitch.

20 minutes
No commitment
No pitch

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